Client: Phil Heath – Mr Olympia / Professional body builder
Tasks: Website Re-Design & Video Editing/Production
Tools Used: Photoshop, After Effects, Final Cut Pro
I was contacted by TEQ Media in regards to their client needing his current website redesigned. His career continues to grow, and so does the traffic on his website said Eriq Cook (owner of Teq Media). “We should all be so lucky to have those type of problems,right?” So to put if frankly, the champion needed his website to look the part as well. Most importantly, it needed to help visitors find the information they are looking for faster & easier.
My approach was to open-up the display area a bit, and spread out the key elements in a way that would be easy to follow. I kept the original brand colors red, black & grey from the original site and styled this new layout around that. In the top header area, I placed his introduction video next to his pose to emphasize the connection between what he has to do on a daily basis.. and the results…(the pose)
With site traffic up three-fold, I wanted to make sure his merchandise was placed on the homepage for immediate action. His latest news, merchandise and events were a top priority on their agenda. I utilized the area in the footer to block out 4 columns of information for the visitor.. news letter subscription, latest tweets, the blog and site navigation.
The Video currently playing on the new homepage I created using Adobe After Effects, and Final Cut Pro to edit his various videos together. The original version of this video played as an embedded flash movie and contained a overlay image of Phil that merged with the design of his website.