My client is a Colorado dispensary and grow, launching a new signature strain for retail.
I was commissioned to design the look and feel of the signature brand, and the corresponding retail packaging. The name of the brand is “Verified”, as-in quality tested and approved. I wanted to play off that, and incorporate a feel consumers would recognize.
On social media, a verified account is represented with a check-mark. My intent was to subconsciously reinforce that quality standard.
I chose this font to convey a youthful, and bold feel. I wanted a script font that was heavy enough to stand alone, and function in future promotional items like apparel & stickers.
I used the colors black, gold & white to further express the feel of a higher-end product.