Commission: Fizz Fight
“The world’s first hard seltzer festival and tasting competition” in Denver, CO.
In 2019, I had the pleasure of being brought on-board to create a “vibe” for a new festival concept in Denver. My goal was to produce something that told the story in a clean, fun and “instagram-able” way. I chose to incorporate elements into the design that addressed the product as well as the competition aspect of the event.
Font Theory
I chose this font because after further research into the seltzer industry, I was able to determine a reoccurring style within the industry. I did however, further modified this san-serif font to create the final desired look I was going for.
Color Use:
I chose to use shades of blue to help reinforce liquid & bubbles in the various drinks available at the festival.
Blue
2d358f
Light Blue
00afec
Collateral Background Assets
