Details

Project: BIG GIG ’17
Date: Aug 12, 2017
Type: Art Direction, Logo, Ad Design
Site: www.area93.com


About

During the concept phase of this design, Nerf and I decided to make utilizing known Denver landmarks as the re-occurring theme in BIG GIG designs.

2015’s poster included the Blue Bear from Denver’s convention center.  2016’s had the two giant dancing people by the Denver performing arts complex.  So, for 2017, I chose the “Big Red Chair  & tiny horse” by the Denver library.


Identity & Colors

Based on the “little horse on the big red chair” in downtown Denver, I chose to contrast it with the bright and ever recognizable yellow from the 93.3 logo.

  • RED

    e91d25

  • Dark Red

    811417

  • Yellow

    ffea00

  • Blue

    0d5fd5

  • BROWN

    885623

LOGO & AD DESIGN


BIG GIG 2017 Re-Cap

Shot by: Geometric Visuals